Luiz Carlos Trabuco Cappi’s Four Decades With Bradesco

Luiz Carlos Trabuco Cappi began his career like most professional in academia. The 56 year old bank executive and father of three has been a pillar in the finance world in Latin America for over three decades. He has always lived by his personal rule and key to success, “through persistence great things are achievable”. Mr. Carlos Trabuco Cappi didn’t go to school to study finance, but instead he has a degree from the University of Sao Paulo. Carlo has a degree in Faculty of Philosophy, Sciences and Letters. Luiz Carlos Trabuco Cappi attended the School of Sociology and Politics, Sao Paulo.

Luiz Carlos Trabuco Cappi began his career at Banco Bradesco in 1969 in his birth city of Marilia. Marilia is also the home of the very first branch of Banco Bradesco that opened over 70 years ago in 1943. Most employees of Banco Bradesco stay with the company their entire professional career and Mr. Cappi is no exception. Beginning his career in 1969 as a clerk, Luiz would eventually become only the fourth President in the 70 year history of Banco Bradesco. Banco Bradesco is currently one the largest banking and financial services bank in Latin America, and has been a pivotal player in many sectors in Latin America’s largest economy.

Mr. Trabuco Cappi first took on the role as a clerk, before relocating to Sau Paulo. In 1984 he became the Director of Marketing. During Mr. Cappi’s time as Marketing Director, he was responsible for forging an opened culture with Banco Bradesco and the media. Luiz recognized the importance of gaining and maintaining the trust of the public, a task impossible without the media. In 1998 he would become the Managing Director Executive. By the time he was 47 in 1999, Mr. Cappi would be appointed Vice President of Banco Bradesco. Eventually he would go on to become the Chief Executive of Banco Bradesco, a position he held for six years until 2005. During his time as chief executive, Luiz Carlos Trabuco Cappi would also become the leader of Banco Bradesco Seguros. Banco Bradesco Seguros is the insurance company under the corporate umbrella of Bradesco. While leading Bradesco Seguros, Luiz would increase the market share of insurance premiums to about 1/4th of the total insurance market share in Brazil, which resulted in an increase of Banco Bradesco’s profits from 26%-35%. Luiz consolidated the leadership within Bradesco Seguros all while doubling the size of the company. It was during his time as the leader of Bradesco Seguros, and the success the company experienced is what solidified his inevitable rise to become President of the banking giant by 2009. In 2015, Luiz Carlos Trabuco Cappi was named Entrepreneur of the year by Money Magazine. It was during Luiz’s time as president Banco Bradesco led the company in the record breaking acquisition of HSBC. The deal for HSBC was for $ 5.2 billion, the largest of the year.

Learn more about Luiz Carlos Trabuco Cappi: http://www1.folha.uol.com.br/mercado/2017/10/1926243-proximo-presidente-do-bradesco-saira-da-diretoria-do-banco-diz-trabuco.shtml

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